A Fresh Take on How We Eat

FRESH continues a trend in food films and literature, encouraging our culture to rethink how we eat. Quite a feat indeed. Relying less on shocking and depressing its audience and more on revealing a series of positive role models in our quest for redeeming local, biodiverse farms, FRESH is a celebration of community and a call to action. FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy. Check out the trailer here. We're looking forward to being inspired! Produced and Directed by: Ana Sofia Joanes. Check here for a screening near you.