Tuesday, March 2, 2010

The Music Video Alive and Kicking: Hold Your Horses' 70 Million

There's been a minor kerfuffle of late over MTV's removal of the word music from their logo, as if the minor graphics update was anything but a mere formality, the final nail in a coffin that's long since six deep. Between grainy videos of mustachioed felines and grammatically challenged toddlers, we lament the loss of the music video as a cultural force (at least those inclined to lament such things), while would-be classics of the genre quietly amass modest yet respectable viewership in the tens of thousands. And while "Charlie Bit Me" may have replaced the Thrillers and Smells Like Teen Spirits as the shared short-video touchstone of our times, it's pretty comforting to know that not only are iconic and memorable videos like this one still being made, but that you don't have to wait through an episode of MTV Sports just to see it.


70 Million by Hold Your Horses ! from L'Ogre on Vimeo.

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