Wednesday, September 23, 2009

Hyperlocavore: When Local Isn't Local Enough


The locavore movement, for all its best intentions, has experienced a significant backlash since it's inception in 2005. The practice has been accused of being too narrow in its scope and often leading to greater inefficiencies. If nothing else, there are two magic little beans, namely coffee and cocoa, which might bring a potential adopter to their knees. The concept is one that, like most dietary matters, is probably best taken in moderation. The term hyperlocavore, then, might be met with considerable reservations, as it seems implies anything but. However, what the hyperlocavore movement cultivates, eating and sharing fresh produce grown in your community by people you know, is hard to argue with.

Hyperlocavore.com
is an online hub that enables people to lower the transaction costs and increase the efficiency and practicality of eating locally. Consider the home farmer who's exhausted every zucchini recipe they can find five times over, but can't seem to grow those lovely fingerling potatoes they've always loved so dear. Picture the apartment dweller, willing to invest some sun-soaked hours in exchange for a bounty of their own, but with no desire to exchange their day job for life on the farm. Imagine the busy business executive possessing an insatiable appetite for the ephemeral squash blossom and a sizable plot of rich loam, but with neither the time nor inclination to nurture it themselves. Now, through the magic of the internet, these sad souls can finally combine their resources and see their respective produce-laden dreams come to fruition (or vegetablition, for that matter). As long as none of their dreams involve chocolate.

1 comment:

  1. Hey thank you for the mention! I just came across this. I've never been all that doctrinaire about eating and food. There's a word, "orthorexia" recently coined I think which roughly means a mentally ill focus on being healthy. I don't want people to feel more crazy or hectic in their lives by adding more rules. I do want life to be more pleasurable for folks and fresh food is pleasurable.

    For me growing some of my own food is simply feels good. I look at the way "the good life" is defined in places where people seem to know something about it - really fresh food is often at the center of those lives. Not in a posh way, but in a fairly mundane way. I don't really understand how real food has somehow become an "elitist" thing. Real food is our birthright...and I hope to bring it closer and easier for people to have. That's all. We used to know how to provide it as a matter of everyday existence.... somehow that has become mysterious and fraught!

    Anyway - thank yo so much for the mention!

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