Friday, December 4, 2009

Inca Trail Finalists: Announcement Coming Soon!


As we gear up to announce the first round of finalists for our Inca Trail Trek, we figured it would be nice to revisit the play-by-play, and let you know how it will all shake out.


Ultimately, we will have only one Pathfinder and only one Guest Chef. Let the game begin! Stay tuned for the big announcement - who will make the cut?



Round One: December 15th

  • As you know by now, the process for selecting our Pathfinder involves a random drawing. Ten names will be chosen, and will subsequently go through an interview process with our team. Three semi-finalists will be selected to come to Firestone Winery in Los Olivos to participate in the final selection process.
  • Simultaneously, ten chefs will be chosen from our Guest Chef applicant videos on the Firestone Discoveries YouTube Channel. We will select the ten chefs who have the highest number of unique video views. Those ten chefs will also go through an interview process with our team. Three semi-finalists will be selected to participate in the final selection process, a live cook-off at Firestone Winery.

Santa Ynez: January 10th

  • The three Pathfinder semi-finalists, plus three Guest Chef semi-finalists will be flown to Santa Barbara, to convene at Firestone Vineyards for the final round.

The Cook-off: January 11th

  • Guest Chef semi-finalists will prepare a signature dish live at the Crossroads Barn, Firestone Vineyards. Chefs will be judged by the Firestone staff and a panel of esteemed culinary judges on the following criteria: enthusiasm and credibility toward the Firestone Discoveries program and Firestone Wines (25% factor); verbal communication skills and charisma (25% factor); and presentation and taste of the dish prepared in the cook-off (50% factor).
  • Pathfinder semi-finalists will attend and simultaneously blog about the cook-off. They will be judged on how they interact with the chefs, winemaking staff and guests of the winery as well as their writing and reporting skills.
  • The official winner announcements will take place at the cook-off!

Homeward Bound: January 12th


The Trek! April 17th - 25th

  • Our Pathfinder winner will join us for an all-expense paid four-day trek along the Inca Trail to Machu Picchu, Peru, accompanied by skilled guides, journal while on the journey, take video and snapshots of the view, discover an ancient civilization and make $1000. In addition, post-trip, the Firestone Pathfinder will file reports on the Firestone Discoveries website, including Firestone wine pairings with favorite dishes from the Inca Trail trek. A minimum of 15 blog posts will be required to fulfill the obligations of the position.
  • The winning Guest Chef will also join us on the trek, all expenses paid, for the culinary experience of a lifetime. He or she will work alongside Peruvian cooks, drawing up menus, shopping at local farmers markets, and cooking gourmet meals trailside. After the trip, he or she will work with the Firestone Pathfinder on recipe pairings and blog posts


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