The Impossible Project

In June 2008, we felt a collective shudder. It was in that month that the production of Polaroid's analog Instant Film came to a grinding halt. The vintage icon marked the beginning of instant photographic gratification. We all remember sitting, staring at the white-bordered fuzzy image that slowly came to life. The sometimes blurred, slightly vintage-hued shade captured its own unique stamp on life's most random moments. Lucky for Polaroid lovers everywhere, an eager group of engineers, aptly named The Impossible Project, has set out to prove the impossible - to reinvent and restart the production of analog Integral Film for vintage Polaroid cameras. Quite a feat indeed, since they have a ticking clock counting each passing second on their website. With temporary access to Polaroid's exclusive film production equipment, they now have only 13,000,000 seconds to go. Time to shake it! We believe.